The Man on the Box
Why stories beat facts and what you can do to win story wars.
Culture & Strategy
Keynote
OR
Keynote + Workshop
How can agriculture compete when the facts don’t change hearts and minds?
IDEAL FOR:
General ag audiences, Farm Bureaus, leadership conferences, animal agriculture groups
Overview:
The public believes many outlandish things about how farmers raise crops and animals. But no amount of evidence seems to change their minds. Farmers are left feeling like nothing they say matters.
In this eye opening talk, Vance Crowe, former director of Millennial Engagement for Monsanto talks about being outcompeted by a snake oils salesman and what it taught him about changing hearts and minds.
This keynote is about personal interactions and building a strategy for changing how the public feels about you and your industry.
The audience will leave energized, and excited to discuss what changes they need to the way they explain their knowledge in ways that will capture the hearts and minds of stakeholders. This is a fun talk that will prompt your audience to make changes in their own lives and will help your organization make important changes.
The audience will learn
Why stories outcompete facts so that you will be better able to represent farming to the general public.
How people make decisions about controversial subjects so that you will know what it takes to persuade them.
How to think about strategic communications at the expert level so that you can compete with pseudoscience and activists.
Why this talk is special:
Vance Crowe spent 5 years working on a global project inside of Monsanto, pioneering a completely new way to think about public relations that resulted in a cultural change around how the public views GMO’s.
Vance will share strategic and tactical insights that will fascinate your audience and his stories are really memorable.
Consider adding a workshop
This keynote can be accompanied by a workshop designed to help your organization identify unexpected allies, create unorthodox ways of reaching consumers and preparing your organization to take chances.