Culture & Strategy

Keynote

This talk will help you see the world differently so that the organization can make better decisions.

Ideal for:

General Ag Audiences, Commodity/Trade Groups, Ag Companies

Overview:

Ideas spread into culture in similar ways and once you understand the cycle, your organization can both be ready for change, and use this knowledge to make your ideas spread more quickly in culture.

In this thought-provoking keynote, former Director of Millennial Engagement for Monsanto, Vance Crowe will reveal where change happens in a society so that your organization can have serious conversations about how to respond effectively before societal change impacts you negatively.

Vance has been on the forefront of culture change, leading one of the most ambitious projects to change how culture felt about GMO’s ever undertaken. His outside-the-box strategic planning resulted in massive cultural changes. Learn how to see the world like a strategist and apply this knowledge to your own industry.

This talk will stimulate conversation about how your organization can better prepare and create a shared language so that your organization can talk about forces in society that are difficult to put your finger on. Audiences love this forward leaning talk and this will generate energy throughout your organization to be ready to adapt to a rapidly accelerating world.

The audience will learn:

1. A model for how ideas spread into culture so that you can focus your marketing and social media efforts effectively.

2. How human beings decide what is true and what makes them change their minds so that you can better engage with critics and adversaries.

3. An overview of some of the technological and cultural changes that are about to impact your organization.

WHAT MAKES THIS TALK SPECIAL:

This talk will show the inner workings of how one of the largest companies in agriculture approached culture change. This is an extraordinary lesson in how to approach problems and implement programs that make a difference.