Culture & Strategy, Negotiations

What can today’s modern farmer/rancher do to preserve their freedom to operate in a democracy dominated by urban perspectives?

IDEAL FOR:

General Ag audiences, Commodity/Trade Groups, Groups in conflict with urban development,

Overview:

No group on earth feels the conflict between rural and urban populations more acutely than the modern rancher. But while this conflict is felt in the present, the rural/urban divide has existed since humans began communally baking bread thousands of years ago.

In this thought provoking and motivational keynote speech, international communications expert Vance Crowe will provide insight into the factors that make urban and rural societies view the world differently and provide tangible actions farmers can do to build coalitions so that farmer’s decisions are not drown out by the masses living in cities.

The audience will leave this talk excited about the future, interested in building relationships with intriguing allies and will engage in dynamic conversations with other audience members to discuss the unique ideas and skills Vance will lay out. This is an exciting and empowering talk.

The Audience will learn:

1. Why the rural urban conflict is inevitable, so that you can plan for the future knowing what is possible.

2. Why farmers and ranchers in different commodities are not always aligned in the rural/urban conflict so that you can build better coalitions.

3. How to engage with critics and adversaries so that you are more likely to have the outcomes you need.

What makes this talk special:

Vance has a unique view on the urban/rural divide. He has lived and worked in some of the biggest cities in the US and understands the culture of ag deeply. There is simply no other talk like this for ag audiences, they will never forget what they learned during this talk.